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Customer story
InteMind Institute
A branded online campus brings courses, certifications and resources together for the Australian School of Holistic Counselling’s students.
CustomerHub vs Thinkific
Turn learning into action
A Thinkific alternative that brings programs, customer goals and guided Journeys into one branded portal. Help customers apply what they learn and keep moving.
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The short answer
A learning platform, or a portal for putting learning into practice?
Thinkific is strong when the learning product itself needs assessments, certificates and advanced learning controls. CustomerHub fits coaching and implementation offers where the work continues beyond the lesson: set a goal, follow a Journey, take action and reflect.
Choose Thinkific for learning and credentialing
- You prioritize native course authoring, quizzes, assignments or certificates.
- Your offer is primarily a digital learning product you build, sell and deliver.
- You need advanced learning features available on Thinkific’s current plans.
Choose CustomerHub for coaching and implementation
- You want onboarding, programs, community and next steps in one branded portal.
- Customer goals and reflections matter as much as content completion.
- You deliver coaching, courses or memberships that need guided, ongoing progress.
How it works
From a lesson watched to a step taken
Define an implementation goal
A client names what they want to put into practice, rather than only choosing a course.
Follow a practical Journey
A task asks them to take action. Programs and supporting resources give that action context.
Reflect on what changed
The client records their experience and can connect with peers. A completed task is a signal, not proof of an outcome.
Welcome back, Alex
Momentum Fitness
“CustomerHub eliminates the complexity of delivering online education and is easy enough for anyone to use.”
Side by side
CustomerHub and Thinkific, practically compared
Capabilities vary by plan on both platforms. Last checked November 3, 2026.
| Topic | Thinkific | CustomerHub |
|---|---|---|
| Programs and lessons | Unlimited courses with multimedia lessons and student discussions on Start. | Structured programs, courses and resources on Educate and Engage. Guide is not the full-course plan. |
| Assessments and assignments | Native quizzes and graded assignments on Start. | Not equivalent: Journey tasks and reflections are not a verified replacement for graded assessments. Validate an external assessment workflow if essential. |
| Completion certificates | Native completion certificates on Start; advanced exams and credentialing on Plus. | No verified equivalent to native automatic certificate issuing in this comparison. Confirm a separate certificate workflow before moving a credentialing offer. |
| Learning paths and guidance | Plus lists learning paths and goal-matched personalized content; pricing is custom. | Journeys, customer goals and reflections across plans. AI recommendations are beta and available across plans; not equivalent to every Plus learning feature. |
| Coaching and live sessions | Start lists coaching, Zoom sessions, bookable calendars and attendance tracking. | Coaching programs on Educate and Engage. Keep your scheduling and meeting tools; this is not a like-for-like native Zoom session manager. |
| Community and implementation | Start includes one community with 10 spaces. Course completion, assignments and reporting support learning; capabilities vary by plan. | Educate includes a private feed; Engage adds spaces and messaging. Goals, practical Journey tasks and reflections organize ongoing implementation. |
| Connectivity and branding | API/webhooks on Grow and above. Custom domains on Start; branding removal on Grow. | Supported direct connections, Zapier, API and MCP across plans. Custom domains included with Engage or added to other plans for a monthly fee; powered-by footer remains. |
Programs and lessons
Thinkific
Unlimited courses with multimedia lessons and student discussions on Start.
CustomerHub
Structured programs, courses and resources on Educate and Engage. Guide is not the full-course plan.
Assessments and assignments
Thinkific
Native quizzes and graded assignments on Start.
CustomerHub
Not equivalent: Journey tasks and reflections are not a verified replacement for graded assessments. Validate an external assessment workflow if essential.
Completion certificates
Thinkific
Native completion certificates on Start; advanced exams and credentialing on Plus.
CustomerHub
No verified equivalent to native automatic certificate issuing in this comparison. Confirm a separate certificate workflow before moving a credentialing offer.
Learning paths and guidance
Thinkific
Plus lists learning paths and goal-matched personalized content; pricing is custom.
CustomerHub
Journeys, customer goals and reflections across plans. AI recommendations are beta and available across plans; not equivalent to every Plus learning feature.
Coaching and live sessions
Thinkific
Start lists coaching, Zoom sessions, bookable calendars and attendance tracking.
CustomerHub
Coaching programs on Educate and Engage. Keep your scheduling and meeting tools; this is not a like-for-like native Zoom session manager.
Community and implementation
Thinkific
Start includes one community with 10 spaces. Course completion, assignments and reporting support learning; capabilities vary by plan.
CustomerHub
Educate includes a private feed; Engage adds spaces and messaging. Goals, practical Journey tasks and reflections organize ongoing implementation.
Connectivity and branding
Thinkific
API/webhooks on Grow and above. Custom domains on Start; branding removal on Grow.
CustomerHub
Supported direct connections, Zapier, API and MCP across plans. Custom domains included with Engage or added to other plans for a monthly fee; powered-by footer remains.
Plan costs
Monthly billing · USD · before tax. Compare a coaching course first, then add the community and integration capabilities you actually need. These are purchase scenarios, not identical feature bundles.
- ThinkificStart
- $109/moBilled monthly
Covers: Courses, quizzes, assignments, certificates, coaching and one community.
Fees: Payment processing and any applicable gateway fees are additional; check your region and provider.
Limits: 2 admins, 10 community spaces and 200 GB/month course video bandwidth.
Thinkific features and plan availability- CustomerHubEducate
- $79/moBilled monthly
Covers: Programs, courses, a private feed, customer goals and guided Journeys. Not a verified substitute for Thinkific assessments or certificates.
Fees: No CustomerHub percentage of sales. Payment-provider processing and retained tools are additional.
Limits: Unlimited customers, admins and programs; 50 GB media storage included. Community spaces require Engage.
CustomerHub plans- ThinkificGrow
- $219/moBilled monthly
Covers: Adds API/webhooks, engagement reporting, bulk enrollment and three communities.
Fees: Check processing and payment-provider terms for your setup.
Limits: 6 admins, 20 community spaces and 400 GB/month course video bandwidth.
Thinkific features and plan availability- CustomerHubEngage
- $129/moBilled monthly
Covers: Adds community spaces, messaging, achievements and an included custom domain.
Fees: No CustomerHub percentage of sales. Processing, retained tools and media overages remain separate.
Limits: Unlimited customers, admins and programs; 50 GB media storage included.
CustomerHub plans
- Thinkific bandwidth and CustomerHub storage are different measurements, not equal media allowances.
- CustomerHub media storage above 50 GB adds a published storage-tier charge; custom domains are a paid monthly add-on on Educate and included with Engage.
- Learning paths and goal-matched personalized content are listed under Thinkific Plus, which has custom pricing. Do not treat a CustomerHub Journey as equivalent to every Plus learning feature.
See it with your own programs
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Switching thoughtfully
Before you move from Thinkific
Separate lessons from learner records
Inventory videos, files, lessons, assessments, certificates and completion history. Confirm which records can be exported and retained.
Test one representative program
Rebuild a real course or coaching experience in Educate or Engage during your trial. Validate graded assessment and certificate requirements before committing.
Protect access and payments
Test enrollment, subscriptions, permissions and customer communications before moving the audience. Existing completion records are not assumed to import automatically.
FAQ
Common questions
Thinkific centers on building, selling and delivering learning products. CustomerHub centers on the customer portal: onboarding, goals, guided journeys, programs and community in one experience. Both support educational offers, so the right choice depends on your delivery model and the specific features you need.
CustomerHub can be a fit for courses, coaching programs and memberships that need structured content, guided onboarding and ongoing engagement. Before moving, map your lessons, access rules, payments, automations and any assessment or certification requirements. Do not assume that every Thinkific feature transfers directly.
Yes. Thinkific offers communities, coaching, memberships and course tools, with capabilities and limits that vary by plan. This comparison is about each platform’s approach and fit, not a claim that Thinkific only hosts videos.
Compare the plans that include the features you actually need, then account for payment processing, media usage, integrations, setup and maintenance. CustomerHub offers Guide, Educate and Engage plans. Programs require Educate or Engage, and community spaces require Engage. A lower subscription alone does not establish a lower total cost.
CustomerHub can work alongside your marketing website and connect with supported CRMs and other tools. Check the integrations page for the specific direct connection, Zapier workflow or API approach you need. Thinkific can also work with an existing website.
Inventory your content, customer records, access permissions, subscriptions and integrations. Test a representative program and the customer experience before moving everyone. Confirm payment continuity, redirects and which data can be exported and imported. Ask CustomerHub about migration support for your setup rather than assuming a one-click transfer.
Thinkific may be the better fit when you prioritize its native course authoring, quizzes, assignments, certificates or advanced learning features. Compare your must-have requirements against the current plans on both platforms before deciding.
Sources
Based on publicly available information, last checked November 3, 2026. Plans change, so confirm current details with each provider.
Give your customers a clear path to progress
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